Management · Analytics · Automation
Here's the latest update regarding Unitix agency today.
UNITIX SOFT helps you measure the real impact of advertising spend with a clear dashboard view of campaign type, targeting, placements, search terms and product performance
Here's the latest performance summary for your demo workspace.
Scroll the full workspace preview and explore the analytics layout.
Here's the latest performance summary for your demo workspace.
| Campaign type | Spend | Spend % | Sales | Sales % | Ad Orders | ACoS | ROAS | Clicks | CPC | CVR | CTR |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Sponsored Products | $5,470 | 84 |
$26,940 | 91 |
2,812 | 20.3% | 4.92 | 28,108 | $0.19 | 12.6% | 1.31% |
| Sponsored Brands | $810 | 12 |
$2,820 | 9 |
250 | 28.7% | 3.48 | 2,914 | $0.28 | 8.9% | 1.08% |
| Sponsored Display | $200 | 4 |
$0 | 0 |
0 | 0% | 0 | 418 | $0.48 | 0% | 0.42% |
| Targeting Group | Spend | Spend % | Sales | Sales % | Ad Orders | ACoS | ROAS | Clicks | CPC | CVR | CTR |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Target ACoS (<40%) | $3,620 | 56 |
$29,940 | 95 |
2,944 | 12.1% | 8.24 | 16,920 | $0.21 | 17.4% | 1.34% |
| Mid ACoS (40-50%) | $620 | 9 |
$1,210 | 3 |
102 | 45.0% | 2.22 | 1,106 | $0.31 | 8.8% | 1.22% |
| Max ACoS (>50%) | $1,280 | 20 |
$2,030 | 2 |
154 | 63.1% | 1.58 | 5,884 | $0.22 | 4.6% | 1.08% |
| No sales | $960 | 15 |
$0 | 0 |
0 | 0% | 0 | 4,520 | $0.21 | 0% | 1.04% |
| Placement | Avg. Bid adjustment | Impressions | Clicks | CTR | CPC | Spend | Spend % | Sales | Orders | ACoS | ROAS | CVR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top of search (first page) | 2.18% | 54,210 | 6,204 | 11.4% | $0.33 | $2,046 | 31 |
$8,180 | 874 | 25.0% | 4.00 | 14.1% |
| Rest of search | 0.12% | 1,140,300 | 15,840 | 1.39% | $0.18 | $2,851 | 44 |
$16,480 | 1,690 | 17.3% | 5.78 | 10.7% |
| Product pages | 0.74% | 980,240 | 7,140 | 0.73% | $0.22 | $1,571 | 24 |
$5,100 | 512 | 30.8% | 3.24 | 7.2% |
| Off Amazon | 0% | 20,120 | 82 | 0.41% | $0.09 | $7.4 | 0.1 |
$14.2 | 2 | 52.1% | 1.92 | 2.4% |
| Amazon Business placements | 0% | 41,020 | 438 | 1.07% | $0.24 | $106 | 1.6 |
$1,702 | 108 | 6.2% | 16.0 | 24.7% |
| Campaign | Ad type | Spend | Sales | ACoS |
|---|---|---|---|---|
| SP - Travel Backpack Main Exact | SP | $96.40 | $612.00 | 15.7% |
| SP - Weekender Bag Broad | SP | $84.15 | $438.80 | 19.2% |
| SB - Brand Defense | SB | $53.20 | $289.40 | 18.4% |
| SP - Laptop Tote Phrase | SP | $61.70 | $270.60 | 22.8% |
| SP - Carry-On Auto | SP | $48.50 | $212.10 | 22.9% |
| Targeting | Ad type | Match type | Spend | Sales | ACoS |
|---|---|---|---|---|---|
| travel backpack | SP | Exact | $44.00 | $221.40 | 19.9% |
| carry on weekender | SP | Phrase | $36.50 | $196.00 | 18.6% |
| laptop tote | SP | Exact | $31.20 | $172.80 | 18.1% |
| expandable duffel | SP | Broad | $28.90 | $149.20 | 19.3% |
| travel essentials bag | SP | Phrase | $21.40 | $126.40 | 16.9% |
| Match Type | Spend % | Spend | Sales | ACoS |
|---|---|---|---|---|
| Exact | 42 | $2,450 | $11,020 | 22.2% |
| Phrase | 28 | $1,610 | $7,840 | 20.5% |
| Broad | 18 | $1,020 | $3,420 | 29.8% |
| Automatic Targeting | 9 | $590 | $1,840 | 32.0% |
| Product targets | 3 | $180 | $620 | 29.0% |
| Search term | Ad type | Spend | Sales | ACoS |
|---|---|---|---|---|
| travel backpack | SP | $38.40 | $202.00 | 19.0% |
| weekender bag | SP | $29.80 | $168.40 | 17.7% |
| best carry on bag | SP | $24.40 | $114.00 | 21.4% |
| laptop tote for travel | SP | $18.20 | $96.80 | 18.8% |
| expandable duffel bag | SP | $16.70 | $84.20 | 19.8% |
| Product | Total Sales | Total Orders | Ad Spend | Ad Sales | Ad Orders | TACoS | ACoS |
|---|---|---|---|---|---|---|---|
| Travel Backpack Pro 45L | $18,240 | 214 | $2,140 | $8,460 | 102 | 11.7% | 25.3% |
| Carry-On Weekender Bag | $12,880 | 166 | $1,420 | $5,230 | 71 | 11.0% | 27.1% |
| Laptop Travel Tote | $9,460 | 118 | $980 | $3,040 | 39 | 10.4% | 32.2% |
| Expandable Cabin Duffel | $7,920 | 97 | $760 | $2,180 | 28 | 9.6% | 34.9% |
| Urban Carry Essentials Pack | $6,110 | 74 | $540 | $1,480 | 19 | 8.8% | 36.5% |
UNITIX SOFT helps teams analyze product-level performance through a detailed Daily View for fast tactical checks and a detailed Standard View for trend analysis
UNITIX SOFT gives teams a clean portfolio-level view to compare performance, monitor trends and read advertising results from one compact analytics layer
UNITIX SOFT gives teams one automation workspace to manage Campaigns, Placements, Targeting and Search terms: define rule criteria, choose automation type and suggested change, then monitor frequency, period and suggestion volume in one table